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In 2025 – Start from Where You Want to Be (Working Backwards Model)

There’s a well-known exercise in product management called (Amazon) Working Backwards Method. As the name suggests, it’s widely used at Amazon, and may have also originated there. This exercise can help us work backwords towards our future goals. The whole point of the method is starting from the end goal / desired outcome, and working

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The importance of tying KPIs to KFIs + Applying this in life

KPIs, or Key Performance Indicators, are a measurable value that helps organizations track and assess the progress towards specific goals. In this context, KPIs are often used to evaluate the success of various processes, initiatives or products. A KPI could be average revenue per user, session duration, retention rate, cost of customer acquisition, and so

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